The Effect of Visual Hashtag Campaigns on Nigerian Morphosyntactic Patterns: A Comparative Study of Instagram
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- NGN 5000
Background of the Study
Visual hashtag campaigns have become a distinctive element of digital activism and cultural expression in Nigeria. This study examines how these campaigns, predominantly on Instagram, influence morphosyntactic patterns in online communication. Visual hashtags often combine images, symbols, and text to convey complex messages, leading users to adopt novel morphosyntactic constructions that deviate from standard language norms (Eze, 2023). The interplay between visual elements and language creates hybrid forms where syntax and morphology are reimagined. This phenomenon is particularly evident in activist campaigns and social movements, where urgency and creativity drive linguistic innovation. The study explores how hashtag campaigns shape word order, inflection, and syntactic markers, reflecting broader sociocultural shifts. The investigation also highlights the role of user engagement and digital literacy in promoting morphosyntactic change, contributing to our understanding of how visual and textual elements combine to create dynamic communication practices (Olu, 2024).
Statement of the Problem
Although visual hashtag campaigns are influential in Nigerian digital discourse, their specific impact on morphosyntactic patterns is underexplored. The integration of images and hashtags appears to prompt non-standard syntactic and morphological constructions, yet the underlying mechanisms remain unclear. This gap limits our ability to understand how digital activism drives language innovation, necessitating a focused analysis of morphosyntactic changes induced by visual hashtag campaigns on Instagram (Adeniyi, 2023).
Objectives of the Study
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To analyze the morphosyntactic features present in Instagram hashtag campaigns.
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To examine how visual elements influence syntactic and morphological constructions.
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To assess the impact of digital activism on language innovation.
Research Questions
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What morphosyntactic patterns emerge from visual hashtag campaigns on Instagram?
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How do visual elements affect the structure of language in these campaigns?
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What are the broader linguistic implications of these morphosyntactic changes?
Significance of the Study
This study is significant as it provides insight into the transformative power of visual hashtag campaigns on language. By examining morphosyntactic variations, the research contributes to the broader understanding of digital activism’s impact on linguistic structures, benefiting scholars and practitioners in sociolinguistics and digital media studies (Ibrahim, 2023).
Scope and Limitations of the Study
This study is limited to analyzing visual hashtag campaigns on Instagram and their effect on morphosyntactic patterns in Nigerian social media. It does not extend to other platforms or offline communication.
Definitions of Terms
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Morphosyntactic Patterns: The combined features of word formation and sentence structure.
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Visual Hashtag Campaigns: Digital campaigns that use images and hashtags to convey messages.
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Instagram: A social media platform that integrates visual and textual content.
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